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Roots


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Roots


PAZable Creations, formerly known as  PAZable Solutions was founded in 2010 offering solutions in the crucial components of business operations such as accounting, professional organization,  HR consulting, and of course, Marketing.  In 2015, founder Darlene De La Paz, made the decision, to simplify her offered services and become a master of the one part of business she loves most,   Marketing.  The name De La Paz, meaning "of the peace", was the inspiration behind the name PAZable Solutions (Peaceable Solutions), which laid the foundation for our code of ethics and how we do business.  At PAZable Creations, we believe that if anything is possible, then it can also be peaceable, and that is exactly the kind of service you can expect from us.    Since our inception, PAZable Creations continues to live up to that standard of excellence in  it's customer relations while bringing its clients peace of mind and  results they feel confident in raving about.  But don't take our word for it, check out what people are saying!    

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Mission


Mission


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Limitless PAZabilites

It is our mission as a company to provide our clients with simple and affordable solutions to marketing & customer relations management. Through receptivity, focused intent and creative intuition, we are able to identify your your company's needs and offer creative solutions that reflect your unique culture within your budget. With 20 years experience in internal business operations and management, we understand that one of the greatest mistakes small businesses make is in neglecting their marketing endeavors due to lack of time and/or funds. PAZable Creations is not  typical marketing company. It's focus is on enhancing our economy and creating sustainability by offering its clients singular and/or bundled marketing packages to suit any budget. 

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Who


Meet The Owner

Who


Meet The Owner

When you have exhausted all the possibilities, remember this;
You Haven’t.
— Thomas Edison

Darlene De La Paz Hawkins

Director of Creative Marketing

Darlene, a native San Diegan and founder of PAZable Creations, has always had a passion for people and the creative arts.  She brings over 20 years of experience in Business Management and a lifetime of creativity and entrepreneurship.  Darlene has always had a fearless, independent, dedicated, and innovative spirit.  She created her first business plan at age 8, branded BNW Bows, where she successfully enticed family and friends to invest while recruiting her peers to create handmade hair bows, themed in black & white and sold door to door.  Darlene joined the workforce at age 14 and since has managed, owned or contributed to an array of business ranging from restaurants, hospitality and entertainment to architecture, construction,  and real estate development. Her ability to inspire and create syndication thorough cohesive business strategy was recognized by age 19, where she was awarded on two separate occasions for her capacities in leadership. 

For Darlene, a main component of success is being aware of one’s own attitude.   By focusing on what is positive and feeding the mind with healthy thoughts, she believes we are able to overcome even the most trying obstacles.  When the U.S.  Economy took a down turn in 2007, Darlene was working as the business manager for an architectural firm, and as such was one of the first to feel the impact.  Darlene, along with the rest of America witnessed friends, family, co-workers lose their jobs, homes, and retirement.  Despite the many losses, Darlene recalls feeling as if these events were not of devastation, rather a time of renewal and new beginnings.   In 2010 she formed PAZable Solutions based on the underlying belief that if anything is possible, it can also be done peaceably.  

When asked what it is that she really loves to do, her response was “Anything creative.  I believe when you do what you love and you do it for a bigger purpose, success is just a natural bi-product.  For me, the greater cause is in restoring our economy and creating sustainability, one small business at a time.   If I can do that while doing what I love, we all win!”  Darlene has played an array of musical instruments including Piano, Guitar, Percussion, and Viola.  She loves painting, cooking, fine spirits, photography and writing.  When she’s not working, she’s usually working as the creative flow is to her an inexhaustible source of joy and freedom. 

Most recently her passion has been co-authoring biographies.  She believes every story deserves to be told as there is always someone to benefit from it. Hence her writing project in which her goal is to capture the essence of individuals life stories, wisdom and experience in written format.  Darlene’s inspiration started as she began to write her own story to leave something as a reference for her niece, stating “I wish my grandmother would have left me a manual”.  What her clients do with the completed work, is completely up to them.  Some just want to have something to leave their children, others may want to market and sell it.  Either way, she feels it is important that their stories be preserved in an effort to assist future generations in the understanding that although we are unique as individuals, we were not the first, we won’t be the last and most importantly,  we are never alone.

Darlene is a creative visionary with a great mind for business.  She is uniquely left and right brain balanced which allows her to be extremely detail oriented without missing the big picture.  Professionally, she is known for being hardworking, detailed, organized, creative, dedicated, personable, honest and trust worthy. As a natural problem solver she has innate ability to take the seemingly impossible and design sustainable solutions while delivering her clients peace of mind and confidence.  For Darlene, “The PAZabilites are Limitless”    

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Collaboratives


Meet the minds behind the magic

Collaboratives


Meet the minds behind the magic

DOUGLAS J. BARR, PHOTOGRAPHY

Douglas J.  Barr, a native San Diegan, is a Teacher, Disc Jockey and Photographer with a passion for people, music and visual arts.  His earliest recollections of taking an interest in photography go back to his childhood as Doug recounts being fascinated by the stunning images shown in National Geographic, and how they inspired dreams of traveling afar to discover new and exotic places.  While attending The University of Santa Cruz, Doug resolved to become a teacher as a way to give back to his community and graduated with a BS. Degree in History.  While attending The University, he opted to take a photography class even though as a struggling student couldn’t afford a “real” camera.  Eager and determined to learn the art of photography, Doug completed the class using cameras that were “point and shoot” and “disposable”.

Doug is a positively upbeat guy that loves life and believes you can achieve anything you put your heart into.   His gentle and uplifting way of being make him a magnet to the masses.  Doug is a creative visionary, who when behind the camera exudes depth, patience, and devotion which naturally conspire to inspiring images that speak to the soul where words cannot.  

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JOSH MILLAR, Mobile APP MASTER

Oregon native Josh Millar moved to San Diego to pursue his degree in Integrated Marketing and Communications where he earned his degree at San Diego State University and graduated in 2009. Josh had the unique privilege of working with the Vice President of Marketing and Advertising for Honda as a member of his graduating class to help build a complete Integrated Marketing and Communications Plan for the Honda Crosstour which was at the time a concept car. The experience Josh drew from this campaign fueled him to want to build similar marketing plans for businesses both large and small. With over 10 years of mobile experience combined with his background in Marketing, Josh started UrPhoneGuy, to fill the need for a knowledgeable Mobile Application Company.

GREG LOWE, VIDEOGRAPHer

Greg Lowe is a native of Southern California.  After attending college in Texas (Texas A&M University & U.T. Austin) he later moved back to California in order to teach physics, math, and astronomy at Chico State, CSU San Marcos, and two private high schools. In 2014 he decided to change course and launch his own digital design business while simultaneously working on his goal to create narrative films and documentaries (he directed and wrote his first independent film in 2012). Greg also has several web projects in development, including a free physics tutorial site that will be launched in January of 2018. He still remains active in the education community as an independent physics and math tutor, and a content creator.

 

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Testimonials


What's all the buzz about?  See what people are saying about us on YELP!

Testimonials


What's all the buzz about?  See what people are saying about us on YELP!

It’s not often that you find a web designer who is so amazing to work with! Darlene sets herself apart from the masses with her dedicated work ethic and high level of integrity. She built my site with the same owner mentality that I have for my business. Darlene has an incredible artistic gift, and was able to translate my vision into a marketing plan. The web site she built for my non-profit is stunning, and believe it or not, people tear up when they see it! I wanted the viewer to physically feel the impact my cause will have on the community, and she was able to implement that emotion perfectly! I have been the owner of 3 businesses in San Diego. I went through the web design process for each one. Darlene, and PAZable Solutions is by far the best web design company I have ever worked with! Do yourself a favor and skip the part where you hire someone else, spend a lot of money, and waste a lot of time. Give Darlene a call first-your future self will thank you!!!
— Tammy Singer, President
I have been working with Darlene now since 2008 in various capacities. Her high energy, positive mindset, and commitment to her clients and their goals is inspiring. Darlene’s approach to supporting businesses is unique in that it comes from her heart first, backed by her expertise and knowledge. This allows for the work with her clients to really lead to long-lasting changes and growth. It is always a pleasure to talk with Darlene and to gain her perspective on challenging situations. Her creativity is boundless.
— Christianne White, Independent Business Consultant
Darlene from PAZable Solutions was a great help to my marketing push. I needed help with a script for a promotional video, as well as a Bio page for my website. PAZable assisted with a easy format and great advice. Darlene provided insightful, helpful and practical advice that helped me market my business. I would recommend PAZable Solutions to anyone needing marketing help.
— Phil Ferrari, Owner of Ferrari Productions
Thanks to a friend, I was referred to PAZable Solutions. My website is now live and I’m so stoked!
Darlene De La Paz is totally awesome! Highly recommend her!
— Laetitia Verdeaux, Owner of Crepe Madame
Darlene oozes creativity and ideas! She gets very excited when i share my vision and how she can help me put it into creative content and media outlets. She’s helping me with my branding and marketing for my business, Libby Dental, and is a pleasure to work with. If you’re looking for someone to be able to put your ideas and visions into creative reality you Need to get Darlene on board!
— Dr. Landon Libby
Working with Darlene is an adventure! She is an expert at thinking outside of the box and challenging you creatively. Darlene is daring, positive and passionate in all she does! Networking with PAZable solutions would be a step in the right direction for any small business!
— Brandy Emberton, Accountant
When it comes to integrity and hard work, I think of Darlene. She has designed our spa website, dermautopia.com and I have one word to describe it, perfect from content to graphic. She will never miss your request and always prompt on replying to your emails, texts, etc... She is talented, creative, and very easy to work with. At the end of the day, she will go above and beyond to deliver you the best solutions for your business. I highly recommend you to call her and just talk to her, you will know exactly what I mean.
— Dana Vo, Founder
It is with great pleasure that I write this in recommendation of PAZable Solutions and it’s founder Darlene De La Paz as an asset to your company. I have worked with Ms. De La Paz for nearly two years, and she played a pivotal role in the management of our office, creating new process to streamline our operations allowing for more business development. Darlene is trustworthy and hard working. I would highly recommend her company, PAZable Solutions as they were a great part of our team, and worked hard to accomplish even the smallest of tasks. The attitude was “can-do” and if they didn’t have the answer, they were quick to educate themselves and as well as us. In our small office atmosphere everyone is accountable for a variety of tasks, and the services they provided contributed much to the success of the office. Darlene will surely be an asset to your organization and I highly recommend PAZable Solutions services in the improvement of your business.
— Richard Montano, CEO